India ke 1.3 crore Kirana stores sirf dukaan nahi hain — yeh har ghar ka bharosa hain.
GrabDeal ek industry-backed initiative hai jo Kirana stores ko fair, transparent aur competitive promotions ke saath future-ready banata hai.
The AIDA Distributor Welfare Foundation is a national body committed to protecting, strengthening, and advancing India's General Trade ecosystem. Representing the collective interests of distributors across the country, AIDA works closely with retailers, FMCG companies, and policymakers to promote fair trade practices, sustainable growth, and long-term viability of traditional distribution networks.
With a strong focus on collaboration, transparency, and industry advocacy, AIDA plays a pivotal role in safeguarding the livelihoods of millions who form the backbone of India’s retail supply chain.
GrabDeal is a platform launched by the AIDA Distributor Welfare Foundation, in collaboration with leading FMCG companies, with a single mission:
To empower neighbourhood Kirana stores by enabling fair, transparent, and competitive promotions — without compromising retailer margins or distributor sustainability.
GrabDeal brings together retailers, distributors, and FMCG brands on a common platform to restore balance in the General Trade ecosystem.
Over the past few years, General Trade has faced unprecedented challenges due to:
Despite these disruptions, Kirana stores continue to serve customers with trust and dedication. GrabDeal exists to ensure they can compete confidently, sustainably, and fairly.
This creates a win-win-win model for retailers, distributors, and FMCG companies.
Leading FMCG companies launch exclusive consumer promotions via GrabDeal
Customers receive attractive discounts while shopping at your store
Discount amounts are reimbursed by FMCG companies through their respective distributors
Retailer margins remain protected. Distributors remain integral to the supply chain
GrabDeal is rooted in a simple truth:
Distributors cannot survive without retailers, and retailers cannot grow without distributors.
Recognising this interdependence, FMCG companies, distributors, and retailers are coming together under AIDA’s leadership to safeguard the future of General Trade.
We invite all neighbourhood Kirana stores to register on the GrabDeal application and connect with participating distributors for onboarding support and scheme details. Together, we can protect livelihoods, restore balance, and strengthen India’s decades-old General Trade ecosystem.